June 24th Newsletter- The Difficult Part About Seeing

In a new feature to the Total Life Freedom Podcast, we are introducing “The Master Series”. This should have been something that we did much sooner, but as the title of this newsletter goes, I wasn’t able to see it because of the reasons we will discuss today. 


What is the Master Series, you might ask? Within the Total Life Freedom Community, we have weekly calls with experts in all things entrepreneurship, business, money and freedom. These are live Q&A and guest expert calls, and often they come from the outside- people like John Ruhlin from Giftology, Bob Burg from the Go-Giver book series, John Lee Dumas from Entrepreneurs on Fire, and many, many more. Often, they come from the experts within the TLF family and they get the platform to teach us in their area of expertise. 


We have so many hours of calls recorded, but until now, we haven’t shared it with you or on the podcast. The Master Series is pulling back the curtain a bit to the TLF Community, and what we have going on inside. The first episode is a special one for me. Seth Godin has been a mentor, an influence and a guide for me for more than fifteen years. I read many of his books- Poke The Box, Purple Cow, Permission Marketing, after hearing him as a guest on the Dave Ramsey Show. It’s possible that I’ve read all of his nineteen best selling books.


Godin generously endorsed my book, Freelance to Freedom, which in my mind made the book a career success before one book was even sold. At the start of 2019, the Total Life Freedom Community did a year long, deep dive study of his newest book, This Is Marketing. As a group, we did two live calls a month where, chapter by chapter, we broke down the lessons of the book and applied it to our businesses. 


Again, Godin surprised my when he agreed to come on a call with TLF to do a live Q&A session. For an hour, he knocked it out of the park doing rapid fire precision answers. As a treat to you, our first Master Series is a clip from that Q&A, which is the podcast episode linked to below. I hope you check it out.


As I was getting that episode prepared, I thumbed through Godin’s book, the Icarus Deception, which I believe is one of his most underrated books. In doing so, I was struck by a line that would have been easy to pass over. 


“The difficult part of seeing is setting aside what you are sure you already know,” Godin wrote. 


This quote sums up, so succinctly, what stops us, holds us back and limits us. What’s amazing, it that this is across the board in our lives. It’s not that we don’t have access to the information we need. It’s that we already believe we have the answer so we don’t allow ourselves to see a different point of view, opinion or fact. 


This is especially true in politics today. Everyone believes that they are right. They are sure that the person who sees it differently is wrong, and is in need of more information, knowledge or an awakening. People heavily involved in spreading information on politics are ‘sure they already know’. But, as is the case in a polarizing election year, they are unwilling to set that aside to possibly see something different. And the crazy cycle goes round and round. 


But it’s not just politics. It’s business. Family. Money. Relationships. 


Could it be that we just aren’t curious enough? Is it possible that we aren’t paying attention to other things that are going on because it doesn’t fit our worldview? 


I can tell you that this has been one of the biggest roadblocks for me as well. I read that line from the book, and I literally had to put the book down and just think. I knew that more reading would take me away from diving deeper into this thought. So many of my struggles have stemmed from me not seeing things because I could not put aside what I already knew. Have you ever argued or disagreed with someone when you had no interest in hearing their point of view, only speaking to convince them to see your point of view? Yeah, me too. It’s the ultimate sign of arrogance and ignorance. 


We talk so much about needing more education. But that education is useless if we don’t allow ourselves to see something different and replace, at times, what we already know. Isn’t it astounding that what we already know may be the thing that is holding us back from learning what we need to know? 



Leave a Comment