Episode 2 – One


Welcome my friends to the Total Life Freedom show where we help you build a business to create a life of time, money and location freedom- doesn’t that sound nice. This is episode two, the first real episode outside of the intro, and I’m going to explain how this podcast came about and a story that relates to it. As a teenager, one of my favorite bands growing up was Metallica. At that point, they’d only released three albums and there was no public airplay for any of their music. They didn’t have any videos on MTV. They were just an underground band that did it through building a faithful fan base by touring like crazy and by making music that really resonated with a small group of people that love what they did, and I was one of them. I was, I saw them for the first time in concert when I was 14 years old. 

They were the opening act for Ozzy Osbourne on the Master of Puppets tour. At that point, they’d never put a single out. There was no reason to know who Metallica was, aside from their most faithful fans, but yet Ozzy Osbourne, who was the lead singer for Black Sabbath who had a huge solo career, invited them on tour. Metallica was the one that everybody in the parking lot was talking about. They were the band that everybody wanted to see. Unfortunately, bass player, Cliff Burton died in a bus accident on tour while they were in Sweden. Later on that same year, they came back with a new bass player named Jason Newsted and they went on their own tour and they were headlining acts. From then on, I saw them again on that tour and I got to see them probably a dozen other times after that. I got fortunate as my photography career grew, so I got to photograph them in concert art Nassau Coliseum in New York where I used to go watch them as a fan. 

I was now, like, front row photographing them, special access, and everything that comes with being a press photographer and then I got to meet James and Lars, the singer and the drummer backstage at Madison Square Garden one time and there were a few other examples of that as well. But the reason I’m bringing up is this, they recorded three full length albums. They toured the world. They were probably the biggest metal band in the world by the time that their fourth album …And Justice For All came out and they shunned MTV and the media and all media channels so they could just focus on their music and they could focus on honing their craft and becoming who they were and getting their message down and knowing exactly what they were about before they went to do anything else. By the time their fourth album came out they said, okay, at this point we’ve done what we wanted to do. 

We’ve proved this, we’ve got a proof of concept in terms of what we’re doing. We didn’t need MTV to sell out stadiums, we didn’t need MTV to give us popularity. We are selling out everything where we can go now we will go to them. And that’s what they did. They put out a single called One, it went on MTV and it became one of the most popular videos that it ever hit MTV at that point. And they did it on their terms and from then on out they broke the seal. They kept releasing new singles and they got bigger and bigger and bigger. And then the Black album came out and they got bigger from there. And they’re still playing today, 2019 they’re still selling out arenas all over the country. But what they did was very remarkable. And I noticed them even as a 14 and 15 year old, I noticed the fact that they were loyal to their fans, they loyal to their craft, they weren’t doing it for popular acclaim, they weren’t doing it to become the biggest in the world. 

They wanted to do their art and their work on their terms for their fans. So that was very influential to me. So every business that we’ve started, it has started that same way. Our photography business, our coaching, our mastermind, the book release, everything is done and has been built grassroots with a proof of concept that had to be achieved before we took it any further. I had to have, for me to write Freelance To Freedom. It wasn’t something where I just need to go write a book. I didn’t feel comfortable writing that book until we were exactly where we were supposed to be to write the book. So by the time I wrote the book, we had done it. We had, we had started the business. We had quit our job. We had paid off our house, we paid off our debt. We had lived a decade as freelancers raising a family, homeschooling, doing the life that we wanted to do before I felt like, okay, now it’s time. 

I’ve got proof of concept for this. I probably could have wrote it sooner, but it felt right at that point to release it. The next step was a podcast and I’ve been asked over and over and over again to do a podcast and I said, no, I’m not doing a podcast. Everybody’s doing a podcast. I’m not going to follow along and do a podcast just to do it for that reason. So finally, after a while I said, okay, I’m not going to do a podcast for the public, but what I’m gonna do is a year and a half ago, I said, I’m going to do a podcast for my mastermind community and I’ve matched my community of, you know, fluctuates between 40 and 50 people. And I was going to do a podcast just for them. I’ve done a daily podcast just for them for the last year and a half, and it was Monday through Friday. 

Once again, just like Metallica, just like our photography business. We wanted to build proof of concept first. We didn’t want to just go out there and then just start something and then fizzle with it. So after 200 episodes, I finally said to myself, I’m ready. Okay, I’ll do it. Now it’s time now I feel like I can do a podcast on my terms and put it out to the world and feel like I know exactly what I’m doing. And I got to test it on a small group. And I got to get a lot of affirmations, a lot of stories, a lot of information, a lot of, a lot of nerves, a lot of jitters out and a lot of fears that I had to overcome about doing this and that. Got through it. Doing it just for them allowed me to get through a lot of fears, a lot of insecurities, a lot of limiting beliefs. 

And then finally it’s even like doing this now is no big deal, but if this was my first episode ever doing a podcast, I’d be nervous. I’m not nervous, I’m talking to everybody. Like I talked to my group and I’ve been doing this for awhile, so this is my One. This is my single that I’m finally putting out to MTV because I’m like, we’ve done it. We built and sold out a mastermind community. We’re now building a membership site around that because we don’t have room in the mastermind community anymore. So at this point I’m like, I’m not doing this for business and not doing this as a way, oh, let me, let me start a podcast so I can increase my business. We’ve got to where we wanted to get to. Everything’s gravy for me and we felt like that for years. Now I feel like I can do it on my terms. 

I can do it for the reasons that it feels right to do a podcast and not just something that’s just a promotional vehicle. That’s never what I wanted to do. So there you go. This is our One and Metallica was a very big inspiration. I love bands and artists that did things their way, that live life on their terms, that did work on their terms. They didn’t do it for the accolades, they didn’t do it for the money. And what happens is, and I say this over and over again, the money comes when you do it that way and you do it right. So you’re looking at Metallica, selling out arenas for 30 years. I think they’re probably doing okay business wise. I think they’re probably going to be fine. That’s a little bit of an intro into why I’m doing this now and why this is coming out and this is going to be a daily podcast because if I were to start this out of nowhere out a daily podcast, it would seem insane to me right now. 

It seems like a no brainer to do this because there’s so many stories and I think we could really keep you entertained. Not only keep you entertained, but keep you informed, get you thinking differently, get you to where your business can. If you’re just starting it or you’re stuck or you’re looking at growth, we can get your business to get you more time freedom to get you more financial freedom. And a big part of us, maybe not for everybody, is location freedom. We love being able to go where we want to go, when we want to go. We have three kids. We want to be able to travel. There’s a big part of their life for us to do this together. So we don’t want to leave anything on the table. So here’s what I’m hoping to either inspire you to do or encourage you to do who’s ever into this. We’re going to go from here and I am really excited and I’m just so thankful to have you on this journey with us. I appreciate you listening.

Episode 1- Welcome To The Total Life Freedom Podcast!

All right- And away we go! You are listening to the very first episode of the Total Life Freedom podcast, which was originally going to be titled the Last Podcast Ever Made because that’s what it was going to be. Because I had no plans on doing a podcast. I’d seen so many people start podcasts, start interview shows, and I said I’m not going to go down that road. It’s not something I’m going to do. So I avoided it for a really long time and then finally it kept creeping back in. So what I decided to do is- I’ve kind of always have to do something a little different. We have a mastermind community that I run called Total Life Freedom. And within there I said, okay, I could do a podcast there, I could do a podcast just for you guys. That’s what I’ve done. So it’s been a 220 episodes. 

I think at this point I’d done a daily podcast just for the mastermind group and that’s gone really well to where I feel like, okay, wait a second, we’ve got so much more that we can share outside of the group. I’ve got the format down, I’ve done this. Nobody knows about it. I’ve been doing this for a year and a half now, but nobody knows. I’m like, okay, that goes more in line with what I’m doing. So the podcast was going to have a format, it was going to have some structure to it in these different segments. And then I finally said, nope, this is the way that I liked doing it. I liked doing it in short storytelling spurts. So here’s the plan and here’s what this is. This podcast is for freelancers, entrepreneurs, people that want freedom in their life. People that want time freedom, people that want money, freedom. 

People that eventually want location freedom. They want to be able to live life on their terms. That is a lot of people talking about that. And I see it almost everyday cause I’m getting asked to be on podcast for it. What I see is a lot of people are talking about it, but honestly, a lot of people are not living it. And we’ve been living it for a really long time. We’ve been living it for 13 years. You’re gonna hear a lot of our story. If you haven’t heard our story., I wrote a book about it. It’s called Freelance To Freedom. You can literally go to our website, totallifefreedom.com/ftfbook, top right hand corner, and you can download the free audio version of it. No strings. You could download a free audio version of it so you can get a feel for what our story is. 

I’m going to be telling some of those stories on here, but what this is going to be is this is going to be for people that are in the entrepreneurial space, in the freelance space that are looking to grow. They’re looking to do more, they’re looking to get better. They’re looking to gain freedom in their life. They want to spend more time with their kids. It’s very, we’re very family based. It’s, we do this all for our kids. So you know, we homeschool. We have three boys, they’re 13, 11 and seven. I’m fortunate to be married to the best wife in the world. My wife Elizabeth, we’ve been married for 17 years. We love to travel as a family every winter. We took four months off last winter to go out west. The year before that when the book released, we took three months off in the winter and we just traveled around in 23 different states that we went to with the kids, so that’s the life that we love and we want to spread that word because it’s so possible and there’s so many people trying and wanting to do this, but they’re not able to do it. 

They don’t know where to go. They don’t know who to trust, they don’t know where to start and that’s what we’re going to do here is we’re going to do this and we’re going to just tell stories and we’re going to give lessons and it’s going to be a lot of fun. What we’re going to do is a daily podcast and it’s not going to be long and it’s not going to be something that’s exhausting for you or time consuming. You can listen to it when you want. You don’t listen when you don’t want, but what I basically do, it’s a five to 10 minute podcast daily, a story, a lesson, something that’s gone on in our life, somebody that we’re going to tell you about that’s doing great things that could be an inspiration to you. We’re going to have a lot of fun with this. 

We are going to do some giveaways. I love giving stuff away. I love giving books away from people that I trust and believe in. So we’re going to do so we’re going gonna make it fun. There is going to be randomly at times, different giveaways that you can answer a question or try to answer a question and get a book from somebody that we believe in. A little bit about me. If you don’t know who I am, if you’re listening to this and the first episode, you probably have an idea of who I am. But if you’re going back through the archives later on, I am a 47 year old guy. Like I said, married three kids, we homeschool, we run multiple businesses. I was a photographer for many years. I was a newspaper photographer along with my wife in a newspaper in Indiana sports photographer. 

I photographed professional sports for over two decades. I’ve shot everything you can imagine. World series, Super Bowl, NHL Final. Really cool stuff- like I think I photographed four United States presidents. I photographed, you know, spend the day with the Dalai Lama with my, with my job. I got to photograph Muhammad Ali’s birthday party while he was still with us. So many other crazy stories that come with that which will be tied into the lessons that we hear here. Now what I do with, it’s a wide variety of things but I run a mastermind community for high achieving entrepreneurs and freelancers. We are opening up a membership site for people that want to get their lower priced option and I run the Business of Photography Academy, which is another mastermind community strictly for photographers looking to master the business side. We’re going to be doing a conference next year in Pittsburgh. Got a couple of other things that we’re working on as well that we do, but that’s kind of an overview of it all and what is really fantastic is being able to help people get to where they want to get to and live life on their terms. 

You’re going to hear it a lot in terms of the stories that we’re going to tell. I did not come from a business background. I was a terrible student. I learned on the day before graduation from high school that I graduate in high school. I dropped out of five different majors in college. I was a very selfish, self-involved person for a good portion of my life. I learned generosity and I keep trying to learn generosity. I keep trying to battle the demons of selfishness that I have and I’ve got to learn from wonderful people like Seth Godin in terms of how to be generous, how to do so many of the things that I’ve been able to do. So I’m so fortunate. This is not something that comes easy to me because I’ll be quite honest. You know, selfishness is something that I’ve battled way in the past and I continue to, I know people like my friend Ken Hoops, who’s in our mastermind, is one of the most generous people you’ll meet. 

He said he was raised that way and that’s the way he’s always, and that wasn’t me. I was very much, you know, what can I get? How do I get this? How do I get what I need? It can be manipulative, it can be whatever it needs to do to get to what I needed to. And that was a big problem of mine because I eventually got what I wanted in a lot of ways, and I can tell you this, if you’re in that mode, when you do get there, it’s kind of empty. You get it, but you kind of didn’t do it the right way. It wasn’t that I did it, you know, and morally it all, it’s just, it was about me when I was a photographer and I’m on assignment. I needed to get the shot. I don’t really care what is going on around us. 

I need to get it because my boss needs it and I need it for myself, so now I get to kind of switch the whole thing around. I really get to do this from a level of generosity. What I’m going to teach a lot is controlling your money, not only controlling your money but thriving with your money so you gain time freedom. We have the time freedom, we’ve got the money freedom and then the location freedom and allows you to just think more about what other people need as opposed to what you need. It’s a hard place to get to when you need these things, but I can tell you that the most generous of us are the ones that get more stuff. They’re the ones that get promoted, they get talked about, they get help. People want to go out of their way for those people. 

It’s something that I needed to learn as an adult and I need to continue practicing. This is what I’m going to teach here. And when you get just the jolt of inspiration, five minutes of fury where we just kind of tell a story, give a lesson, connect people, talk about what other people are doing, and then we move on with our day where it doesn’t take a whole lot of time from you guys. So there you go. I hope you stick with us. I hope you subscribe to the podcast and you come back. If not, and you want to read the book like I mentioned, go to the website, www.totallifefreedom.com/ftfbook is on the right hand side. Go download the free book and just sign up and get the download from the free book if you’d like. I will be back with you tomorrow and I am really excited about this journey. Thank you so much for listening!