Episode 168- How You Do One Thing

So my love/hate relationship with the internet continues because everybody’s being told to put as much content as you possibly can. Gary Vaynerchuk, as much as I love him, says to put out 60 pieces of content a day and I can’t stand that advice as much as I’d love so much of what he does. Because just because you put out content doesn’t mean that it’s good content or even accurate content. It reminds me of the news business a lot. I came from the news business and accuracy used to be a big deal and somewhere along the way, and I remember when it first started happening, but being first became more important than being accurate and all of a sudden it didn’t matter if all the facts were there. It didn’t matter if it was verified or if it was backed up, but it needed to get out there to beat the competition.

And to me, that’s when the downward spiral of journalism really started to go from downhill to the poor. I don’t even recognize the world of journalism to be the one that I was in for all those years. But it’s the same thing with the internet. There’s tons of great information, but there’s tons of bad information. And the problem is the bad information spreads. Like the good stuff does. And there’s one thing I wanted to bring up today and I was planning on doing this as a podcast anyway, but was spurned on recently because a friend of mine, a very good friend of mine who we will be doing a conference together in September in Pittsburgh, which I will give you details on when it’s done, but my good friend Andy Storch did a post on social media and the post was, do you believe the notion that how you do one thing is how you do everything.

And I see a lot of gurus say how you do one thing is how you do everything. So if you don’t give it your full effort here, you’re not going to give your full effort in these other places and you need to do it all the same. And that to me is such a bunch of crap. And I think those people that say that and that are putting that out there, I think they should have somebody follow them around with a camera for 24 hours a day so they can prove that they do the same stuff because I think it’s dangerous advice. I think it’s  inaccurate advice. I think it’s especially dangerous for the younger people that are just getting into this and they’re just learning how to do this entrepreneurial rollercoaster that the advice is just not true and here’s why. I know fantastic business people that are inattentive to their family. I know great family people that are dedicated and devoted, but they have a hard time consistently earning income. I personally can make sure a podcast gets recorded every day, so it’s out to you at 4:00 AM but I am terrible at keeping up with writing emails for the email list to give a blanket statement like that. There are some things that we’re really motivated to do. Some of us are motivated to go to the gym and give it our best effort and to make sure that no matter what, we’re not going to miss a day. Andy does that himself with meditation because that is a huge thing for him. I believe he’s meditated 800 days in a row or something like that, but it’s impossible and ridiculous to think that we’re going to have that type of motivation and effort into everything we do and what that basically says when they’re, that statement is, well, if you’re going to cut corners on some things, you’re going to cut corners on everything and it’s just absolutely untrue.

I cut corners on a lot of things because by cutting corners on those things, by not spending time to make those things that are unimportant to me, perfect, and allowing them to be imperfect, allowing them to be just enough to get by, it allows me to put that time and that energy and that focus into the very few things that I really want to be great at because the mental energy that it takes to do everything to that level will essentially drive me crazy my life. I can tell you personally that I would be a wreck if I had to live that way and to believe that that was true. I think it’s essential to be indifferent on so many things in your life. I’m indifferent on how the floor gets swept. Let’s just make sure it gets swept. I’m in. The more that I talk about it and speak it out, it becomes even more ridiculous.

I am not a great cook, a great chef at all according to this. Should I be spending more time making sure that I am the best chef possible, that every ingredient has done the right exact perfect way and and I’m just absolutely excellent at it. To me, absolutely not because that’s not where I need to be spending my time. It’s not expected of me. It’s not demanded of me. It’s not something that I find is a high priority. But what if I took that time on cutting corners on the food or allowing my awesome wife who’s much better at an I am to do more of it. That allows me to be a better dad, which is what I really want to be. It allows me to play more games with the kids where I’m not absent minded. Thinking about getting the next best recipe.

It allows me to put that time into running my business better and more efficient and creating a better podcast and a better community around me. So I’ll go on and on. Maybe I have already, but I want to be absolutely clear of how I feel about this because I do think it’s dangerous. I do think if people believe this from the gurus that they’re following and they live by it, it’s going to lead to so much anxiety and perfectionism and unrealistic expectations that the things that really need to get done, the things that really matter won’t be done. Or if they are done, those few things that matter won’t be done as well as they should. So I am now going to step down from my soapbox and I’ll be back with you tomorrow.

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