Welcome my friends to the Total Life Freedom show where we help you build a business to create a life of time, money and location freedom- doesn’t that sound nice. This is episode two, the first real episode outside of the intro, and I’m going to explain how this podcast came about and a story that relates to it. As a teenager, one of my favorite bands growing up was Metallica. At that point, they’d only released three albums and there was no public airplay for any of their music. They didn’t have any videos on MTV. They were just an underground band that did it through building a faithful fan base by touring like crazy and by making music that really resonated with a small group of people that love what they did, and I was one of them. I was, I saw them for the first time in concert when I was 14 years old.
They were the opening act for Ozzy Osbourne on the Master of Puppets tour. At that point, they’d never put a single out. There was no reason to know who Metallica was, aside from their most faithful fans, but yet Ozzy Osbourne, who was the lead singer for Black Sabbath who had a huge solo career, invited them on tour. Metallica was the one that everybody in the parking lot was talking about. They were the band that everybody wanted to see. Unfortunately, bass player, Cliff Burton died in a bus accident on tour while they were in Sweden. Later on that same year, they came back with a new bass player named Jason Newsted and they went on their own tour and they were headlining acts. From then on, I saw them again on that tour and I got to see them probably a dozen other times after that. I got fortunate as my photography career grew, so I got to photograph them in concert art Nassau Coliseum in New York where I used to go watch them as a fan.
I was now, like, front row photographing them, special access, and everything that comes with being a press photographer and then I got to meet James and Lars, the singer and the drummer backstage at Madison Square Garden one time and there were a few other examples of that as well. But the reason I’m bringing up is this, they recorded three full length albums. They toured the world. They were probably the biggest metal band in the world by the time that their fourth album …And Justice For All came out and they shunned MTV and the media and all media channels so they could just focus on their music and they could focus on honing their craft and becoming who they were and getting their message down and knowing exactly what they were about before they went to do anything else. By the time their fourth album came out they said, okay, at this point we’ve done what we wanted to do.
We’ve proved this, we’ve got a proof of concept in terms of what we’re doing. We didn’t need MTV to sell out stadiums, we didn’t need MTV to give us popularity. We are selling out everything where we can go now we will go to them. And that’s what they did. They put out a single called One, it went on MTV and it became one of the most popular videos that it ever hit MTV at that point. And they did it on their terms and from then on out they broke the seal. They kept releasing new singles and they got bigger and bigger and bigger. And then the Black album came out and they got bigger from there. And they’re still playing today, 2019 they’re still selling out arenas all over the country. But what they did was very remarkable. And I noticed them even as a 14 and 15 year old, I noticed the fact that they were loyal to their fans, they loyal to their craft, they weren’t doing it for popular acclaim, they weren’t doing it to become the biggest in the world.
They wanted to do their art and their work on their terms for their fans. So that was very influential to me. So every business that we’ve started, it has started that same way. Our photography business, our coaching, our mastermind, the book release, everything is done and has been built grassroots with a proof of concept that had to be achieved before we took it any further. I had to have, for me to write Freelance To Freedom. It wasn’t something where I just need to go write a book. I didn’t feel comfortable writing that book until we were exactly where we were supposed to be to write the book. So by the time I wrote the book, we had done it. We had, we had started the business. We had quit our job. We had paid off our house, we paid off our debt. We had lived a decade as freelancers raising a family, homeschooling, doing the life that we wanted to do before I felt like, okay, now it’s time.
I’ve got proof of concept for this. I probably could have wrote it sooner, but it felt right at that point to release it. The next step was a podcast and I’ve been asked over and over and over again to do a podcast and I said, no, I’m not doing a podcast. Everybody’s doing a podcast. I’m not going to follow along and do a podcast just to do it for that reason. So finally, after a while I said, okay, I’m not going to do a podcast for the public, but what I’m gonna do is a year and a half ago, I said, I’m going to do a podcast for my mastermind community and I’ve matched my community of, you know, fluctuates between 40 and 50 people. And I was going to do a podcast just for them. I’ve done a daily podcast just for them for the last year and a half, and it was Monday through Friday.
Once again, just like Metallica, just like our photography business. We wanted to build proof of concept first. We didn’t want to just go out there and then just start something and then fizzle with it. So after 200 episodes, I finally said to myself, I’m ready. Okay, I’ll do it. Now it’s time now I feel like I can do a podcast on my terms and put it out to the world and feel like I know exactly what I’m doing. And I got to test it on a small group. And I got to get a lot of affirmations, a lot of stories, a lot of information, a lot of, a lot of nerves, a lot of jitters out and a lot of fears that I had to overcome about doing this and that. Got through it. Doing it just for them allowed me to get through a lot of fears, a lot of insecurities, a lot of limiting beliefs.
And then finally it’s even like doing this now is no big deal, but if this was my first episode ever doing a podcast, I’d be nervous. I’m not nervous, I’m talking to everybody. Like I talked to my group and I’ve been doing this for awhile, so this is my One. This is my single that I’m finally putting out to MTV because I’m like, we’ve done it. We built and sold out a mastermind community. We’re now building a membership site around that because we don’t have room in the mastermind community anymore. So at this point I’m like, I’m not doing this for business and not doing this as a way, oh, let me, let me start a podcast so I can increase my business. We’ve got to where we wanted to get to. Everything’s gravy for me and we felt like that for years. Now I feel like I can do it on my terms.
I can do it for the reasons that it feels right to do a podcast and not just something that’s just a promotional vehicle. That’s never what I wanted to do. So there you go. This is our One and Metallica was a very big inspiration. I love bands and artists that did things their way, that live life on their terms, that did work on their terms. They didn’t do it for the accolades, they didn’t do it for the money. And what happens is, and I say this over and over again, the money comes when you do it that way and you do it right. So you’re looking at Metallica, selling out arenas for 30 years. I think they’re probably doing okay business wise. I think they’re probably going to be fine. That’s a little bit of an intro into why I’m doing this now and why this is coming out and this is going to be a daily podcast because if I were to start this out of nowhere out a daily podcast, it would seem insane to me right now.
It seems like a no brainer to do this because there’s so many stories and I think we could really keep you entertained. Not only keep you entertained, but keep you informed, get you thinking differently, get you to where your business can. If you’re just starting it or you’re stuck or you’re looking at growth, we can get your business to get you more time freedom to get you more financial freedom. And a big part of us, maybe not for everybody, is location freedom. We love being able to go where we want to go, when we want to go. We have three kids. We want to be able to travel. There’s a big part of their life for us to do this together. So we don’t want to leave anything on the table. So here’s what I’m hoping to either inspire you to do or encourage you to do who’s ever into this. We’re going to go from here and I am really excited and I’m just so thankful to have you on this journey with us. I appreciate you listening.