There are so many aspects of building a business that are important. Sales, products, customer relations, marketing- the list goes on and on. One though, that is often overlooked, is one that you might rethink the time and effort (or lack thereof) that you might be putting into it.
Building a powerful network. Inside the Total Life Freedom Community, we created two courses based around this because we feel it is that important to the overall success of not only building your business, but developing great relationships. Building a powerful network is based around the idea of generosity and giving without expectation. When doing so, it really is tremendously fun to do this without asking for anything back.
But what do you do once you have built trust inside of a relationship, when you have an ask? One question that you might want to get into the habit of asking is what we will discuss today.
Who do you know that I should know?
I learned this question from John Maxwell, the author of more than 70 books, including How Successful People Think, Failing Forward, and the 15 Invaluable Laws Of Growth. Maxwell teaches that asking questions is the best way to be a leader, and this is one of the questions that he teaches to ask. This question, he has learned, can open some major doors that he we might never get access to. And he practices what he preaches. Maxwell was working with a teacher in Orlando, Florida, and he asked the question that he has trained himself to ask of people who he finds interesting.
Who do you know that I should know.
“Well, I know John Wooden,” the pastor responded.
John Wooden, who passed away in 2010, is widely regarded as one of the greatest coaches who has ever lived. As the head basketball coach of UCLA, Wooden led his teams to ten NCAA Championships in twelve years. But Wooden was more than just a basketball coach. His teaching, wisdom and his inspirational messages made him revered by his former players, opponents, leadership experts and the business world. Wooden was known as the “Wizard of Westwood”, and his Pyramid of Success that he taught to his students is widely acclaimed inside of the business world as well as the coaching world.
So when Maxwell heard that this teacher knew Wooden, he got really excited.
“I’d like to know John Wooden!,” Maxwell responded.
With an introduction from the teacher, Maxwell found himself preparing five pages of questions for their upcoming meeting at Wooden’s favorite breakfast spot. That meeting led to yet another, which Maxwell was honored to be invited back. Wooden eventually wrote the forward to one of Maxwell’s books, and Wooden’s quotes, wisdom and stories appear in many of Maxwell’s books. John Maxwell considered John Wooden one of his greatest teachers, and one of the most important relationships in his life. That relationship, though, would never have happened without asking that one simple question.
Maybe this inspires you to ask this question more.
Maybe this makes you cringe because you realize how many connections and relationships you have missed out on by not asking that question.
Or maybe this makes you realize that you aren’t building deep enough relationships to feel comfortable even asking this question. Because as powerful as this question can be, it will lose some of its luster if it’s done without having a relationship first.