Seth Godin is one of the most prolific authors of our time. He has written 19 bestselling books, including Linchpin, Tribes, and the latest which tops them all, This is Marketing. He is called the ultimate entrepreneur for the information age, and I was fortunate, honored and humbled when he generously endorsed my book, Freelance to Freedom. And he was on a call with our mastermind team this week!
I was nervous when I asked him for for a book endorsement, and I was almost as nervous when I asked him if he would speak to the Total Life Freedom Mastermind Team. After asking, Godin wanted to be sure we would make a real change with the call. I offered to buy a copy of his latest book for each person in the mastermind community, and that we would do a year long, deep dive into intensely studying the book and changing our businesses and our clients with it. We decided to schedule two bonus calls a month- one for each chapter- throughout 2019. His call would kick it all off.
“Sounds like a plan!” Godin responded to my extreme excitement.
And last Wednesday, Godin spent an hour of his time answering our questions while opening eyes, shifting perspectives, challenging long held beliefs while giving me and so many of us a highlight that will be difficult to be topped in 2019.
“That was the best call that I’ve ever been a part of,” Brad Ritter told me later. “We rapid fire questions and he’s answering them with no problem and every answer is brilliant. If that isn’t a guru, I don’t know what is.”
The responses were universally similar throughout the TLF Team.
Within TLF, we have an eclectic variety of entrepreneurs and freelancers. Ken Hoops owns and runs a martial arts dojo. Joel Kessel helps non profits increase their impact. Gustavo Fernandez is a high end corporate event and headshot photographer. Ken Carfagno runs a cleaning business, and teaches others how to do the same.
With each question, Godin framed his answers with thoughtfulness, conciseness, humor, clarity and a bit of self described ‘rants’ with marvelous storytelling that had our entire group captivated. Even though the call was supposed to end after Godin left, we stayed together for almost another hour to begin breaking down everything he had just taught us.
It was a call each of us will remember for a long time. My fingers are crossed that we can have him on again after the year long journey.
If you haven’t picked up a copy of his latest book, This Is Marketing, grab a copy here.