If you have excuses as to why you can’t build a business that earns you the income that you need, provides the time and location freedom you desire and provides the opportunity that gives you the vessel to impact other like minded people in a positive and encouraging way, you will need to leave those at the door at this point. You can’t take excuses any further on this journey. Because everyone has a combination of passion and an expertise that can earn that life for them.
Gone are the days where we needed to wait for someone to choose us. When I graduated high school, most opportunities for income happened by approaching a business that was hiring, filling out a paper application and hoping that they would choose me. Of course, it would all be on their terms. The hourly or salary rate, the work hours, the conditions of employment as well as where the work would take place.
It couldn’t be more different today. We no longer need to have one person or one company to pick us so that we can make a living. Those looking for traditional employment are in that camp of needing to be chosen. But it’s the polar opposite for the entrepreneurs of the world. So often, those venturing in the entrepreneurial space get discouraged because they either don’t have a big enough following or they feel they need to build something that will be universally loved.
Somehow you have found this newsletter. I am grateful to you for taking your valuable time to read it. Even though I have your attention right now, I must tell you that I do not have what would be considered a ‘huge’ following. 99.999999% of the 7,800,000,000 people in this world have no idea who I am or what I do for a living. Another very small portion of those people know what I do but don’t need it. A smaller portion knows what I do, might need it, but doesn’t care or they don’t trust me yet. An even smaller portion knows what I do, they know they need it but won’t pay attention or pay money for it. And an absolutely minuscule portion that know what I do and work with me.
Yet I get to sit here and write this while somehow living a life that has total financial freedom, our family can live and work from anywhere and I get to do only the specific work that I love to do and with the exact type of person that I enjoy working with. I have the ability to work when I want, where I want and how I want. We have the ability to have hundreds of clients in varying price ranges, offers and products that brings diversity to the income, work flow and time commitments. If we can do this with a small, niche following, why can’t you? But how do you build that life for yourself when it seems like hardly anyone knows you are even cares about what you do?
You do it by focusing intensely on the passionate few that actually do care. They are the ones that need the specific solutions that you solve. They are the ones that you obsess with helping. They are the ones that will give you detailed questions to answer. They are the ones who you focus on answering those questions. They are the ones that you look to connect within your own network. They are the ones that you lift up, promote and make successful. They are the ones that get over-served and become raving fans that spread the word about you and invite their friends.
By focusing on them, you get to be the expert in an area that others will invariably relate to. You will answer some questions so often that when you do create content, new people will wonder how you read their mind. And they begin to trust you like those others already have. That allows new connections, relationships and collaborations to begin forming.
You don’t need a huge following. You don’t need the huge number of followers, the big stages or the hype. You just need a passionate few.