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Why You Should Embrace Niching Down

Hi {first_name}! Recently on social media, I asked what stops people from niching down within their business. One of the core components to creating a successful membership is the ability to niche down to the ideal member, so that you can help a specific type of person on the journey that they need. When a membership is

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The One Phrase That Will Kill Your Dreams

Would you like to hear a phrase that has killed more progress, dreams and ideas than most others? “But I don’t want to do this forever…” Months ago, I had a real estate professional reach out to me because he heard me on a podcast talking about the numerous benefits of creating a membership as

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How Community Creates Ravings Fans

I teach people how to build a successful, profitable and connected community without having to spend money on paid advertising to do so.  Many Facebook and Google Ad promoters, as well as those wanting quick, short-term success might argue that you need to run ads to bring people into your community or membership. And they

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The Undervalued Skill of Soft Skills

What would you say if I suggested that the reason why things aren’t going as well as you would like them to be going is because what you think is the problem is not the actual problem? In the entrepreneurial space, we often get obsessively focused on the wrong things. We think that the task

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What Does This Make Possible?

Unlike other newsletters, podcasts and messages this week, my message this week is going to be of more of a somber tone.  Near the end of December, I received a message from a mentor-turned-friend that he had been diagnosed with pancreatic cancer. By the time it was diagnosed, it had spread throughout his bones and

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What Are The Attributes of A Great Community

Every community has attributes that define- and shape- its culture. And that culture creates its reputation.  We all know it, experience it and respond to it. As a kid growing up in New York, I didn’t even have to go to the communities to find out what the culture was. When you heard of Bedford

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