Vincent Pugliese

It’s All About Your Real Fans

The following is an excerpt from my upcoming book ‘The Wealth of Connection’ which will be published on May 2nd, 2022. 


All customers are not created equal.


Kevin Kelley pointed this out brilliantly in his 2008 article titled “1000 True Fans”. Kelleys article, which has been updated consistently since it was first published, is a manifesto for creative entrepreneurs- both new and experienced. He contends that artists and creatives don’t need a million followers like so many falsely chase. They just need a thousand true fans. He describes a true fan as someone who will buy just about anything that you create. If you are a musician, they will drive to your concert and buy your music. Whatever your art is, they are buying.


So if you produce enough each year for them to buy $100 worth of material, all you need are a thousand true fans to make a good living. If you are thinking long term, if you simply created one new fan per day, in three years you would reach a thousand true fans status. That’s not counting word of mouth, referrals and anything else that would help you grow. It’s also not counting fans that are not so super. Meaning, the ones that will buy occasionally that will add to your number.


At the same time, a thousand true fans who pay $100 is just one part of it. What if you had a hundred true fans that paid $1000 per year? What if you had a $500 product or service or service with two thousands true fans? What if you had a subscription service based around your micro niche that was $100 a month? If you created a hundred true fans the paid you $100 a month, you have just figured out how to earn a $10,000 month recurring income stream.


Kelleys point is to focus on your true fans. Because the true fans will also bring in and attract the the casual fans. True fans have value in many ways. Not only are they the first to buy but they become your marketing team as well. Think about the things that you are a true fan of. Do you want to keep it all to yourself, or are you excited to spread the word? Do you want to be alone in your excitement or do you want to be a part of it with your friends?


The idea of gaining a thousand (or a hundred) true fans, in any micro niche, has never been more doable. With how connected we are online, and how even the most obscure item can be placed next to the most popular item online, even the most obscure niche product has a way of being found. As Kelley states, even if one out of a million people are really interested in what you have, that is potentially 7,000 potential true fans. And, it’s likely that your odds will be much better than that.


Kelley concludes that, instead of chasing stardom, creating a thousand true fans is a solid alternate path towards success. By doing this, you aren’t concerned with having the bestseller, or the vial video, or any other desperate or ego driven paths to success. Instead, you simply connect and serve your true fans. And not only will you not have to sell out and do marketing and promotion that is the “flavor of the month” to attain more instant success, but by focusing on your true fans, you actually have a much higher likelihood of succeeding.


An Introduction To The 80/20 Rule

What I want to bring to you, each week in this blog, is a topic that will help you gain the freedom that you want in your life. So many people crave financial freedom. But what is overlooked is the concept of time freedom.  When you can learn to free your time, and be less

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How (And Why) We Should Accept Compliments

I’ve never been good at accepting compliments. Now don’t get me wrong. I want the compliments- sometimes way too often. I have craved the compliments but I was never good at accepting them. WIth that,  I was called out publicly a few years ago on a mastermind call that I was on with John Lee Dumas from Entrepreneurs on Fire. I don’t remember who it was, I think it was Roger Whitney, the host of the Retirement Answerman Podcast who gave me the compliment. Roger is my friend yet the compliment took me by surprise. Others in the group agreed with him and I responded with a very muted, okay, thanks, or the whole ‘it’s no big deal’ type of thing. And John called me out on it, which I so appreciated as painful as it was in the moment. And this is why I love masterminds. And why I love accountability. I don’t respond well when people complain about judgment or they say ‘who are you to question me on what I did’? You can have a great life- go do your thing-  but we’re not going to relate. I like challenges,. Especially when they come from people care about me. And if you can’t take constructive criticism from somebody who cares about you, you’re always going to be limited in your growth. So some people can call it criticism, but it was one of the best pieces of advice.  John basically said to me, don’t do that. You need to be able to handle compliments better than you do. And he explained that we are diminishing the other person’s gratefulness by doing that. And I’ve never really thought of it that way. Actually, I know I’ve never thought of it that way. I always thought that I was being humble. I didn’t want to brag. I didn’t want to pound my chest and say, yeah, I did do that. Nobody loves somebody that does that. But there’s a big difference between being quiet, defensive, and evasive than there is from the bragger. It’s actually two ends of the spectrum and neither of them are good. So I’ve met John many times. I’ve seen him at conferences. He gets swarmed by people, often people that want to tell them how much he’s helped them with this podcast. And he mentioned to me how he handles compliments. He handles it with a lot of gratitude and appreciation and he makes sure that there’s the big smile that goes with it. As well as a giant, thank you. And the appreciation for this person to go out of their way to give him a compliment. You have to understand the true thankfulness does not give off an appearance of vanity or excessive pride. What you are doing is you are appreciating that person’s compliments and giving them recognition. Now I’m going to guess that if you’re listening, you probably don’t go overly crazy on self praise. It’s just a guess. I’m also going to guess that you might go way on the other end and you might deflect or even feel uncomfortable but what’s even worse is if you reject it. But when you reject the compliment, you are not only  downplaying yourself, but you’re downplaying them as well. And without meaning it you’re downplaying their intelligence because if they truly believe in what you did and they’ve truly given you a great compliment, and you tell them that it wasn’t any good or it really wasn’t worth it, Basically what you’re telling them is that their opinion is an accurate. It’s an insult to the person giving you the compliment. So when you reject or deflect a compliment, what you’re really doing is you’re projecting the idea that you have low self esteem. I’m sure you’ve had it where you’ve given a compliment and it’s been blown off. It’s happened to me. And I don’t know about you, but I feel that way. I feel like I gave a compliment, I believed in them and they didn’t believe in themselves. And it made me feel like maybe I was wrong in thinking that way. Somebody else we might want to avoid when you’re in that spot is to get into a compliment comparison. Have you ever done it? When somebody gives you a compliment and you have to give them a compliment right back. Someone says, ‘Your hair looks great! And you immediately respond with ‘Oh, your hair looks great too!’. And they’re like, I’m wearing a hat. And you might think, why couldn’t I just accept their compliment? Instead, I needed to give it right back. And now it seems phony because what will happen is you’ll come across insincere. So to begin with you’re deflecting, you’re getting it away from yourself, which goes back to what we talked about earlier. But you have to think about this- were you really going to compliment that person on what you did compliment them on? Would you have just walked up to that person and said, ‘Your hair looks great today’ when they’re wearing a hat? No, of course you wouldn’t. It’s got to be sincere. It’s got to be meaningful. And it’s got. to be honest. So stop doing that.

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The Price of Perfection

The price of perfectionism. According to author Valerie Young, perfectionists who hit 99% of their goals still feel like a failure. These are the people who are the ones who need to know every piece of information before they can start. I am sure that there are people that are cringing as they’re reading this. Even in our mastermind calls, there are people that will say- no- I need to get this thing done perfectly before I can move on to that next thing. They are the ones that who say things like ‘I’m not an expert enough to teach people what I know’ and that I need to learn more. You need to study more before you can even start to put anything out there. Does that sound familiar? That in essence is perfectionism. These are the ones that are always looking for new certifications or a new skills to learn before they can go forward. The perfectionist just need that next certificate, that next course or or if they can get this next part just right then I can get started. So in the episode of The Total Life Freedom Podcast, I talked about my book and self-sabotage. Today I’m going to give you a lesson that I learned that forced me to actually finish and publish my book and get over my own perfectionism. So when I first had the idea of writing a book, I went to different book clubs to learn. I wanted to meet with other authors, to see what they’re doing and soak it all in. I was hoping to learn from them, get inspiration for them and maybe possibly help. But I really wasn’t sure who or how I could

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How To Reinvent Yourself

And Then Covid Happened… That is a book title if you’d like to run with it. And I’m not talking about anything to do with health. But I am talking about how so many businesses and careers were tossed around and flipped on their side like a swath of boats strewn along the land after

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The Rich Don’t Work For Money

Andrew is walking towards me. He has a tarantula in one hand and a plastic red Solo cup filled with money in the other.  In that moment, it was obvious that he was on to something. Andrew is our oldest son- a sixteen-year-old who who was fifteen at the time. He has always had an

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