Why You Should Embrace Niching Down

Hi {first_name}! Recently on social media, I asked what stops people from niching down within their business. One of the core components to creating a successful membership is the ability to niche down to the ideal member, so that you can help a specific type of person on the journey that they need. When a membership is

Read More »

The One Phrase That Will Kill Your Dreams

Would you like to hear a phrase that has killed more progress, dreams and ideas than most others? “But I don’t want to do this forever…” Months ago, I had a real estate professional reach out to me because he heard me on a podcast talking about the numerous benefits of creating a membership as

Read More »

How Community Creates Ravings Fans

I teach people how to build a successful, profitable and connected community without having to spend money on paid advertising to do so.  Many Facebook and Google Ad promoters, as well as those wanting quick, short-term success might argue that you need to run ads to bring people into your community or membership. And they

Read More »

The Undervalued Skill of Soft Skills

What would you say if I suggested that the reason why things aren’t going as well as you would like them to be going is because what you think is the problem is not the actual problem? In the entrepreneurial space, we often get obsessively focused on the wrong things. We think that the task

Read More »

What Does This Make Possible?

Unlike other newsletters, podcasts and messages this week, my message this week is going to be of more of a somber tone.  Near the end of December, I received a message from a mentor-turned-friend that he had been diagnosed with pancreatic cancer. By the time it was diagnosed, it had spread throughout his bones and

Read More »

What Are The Attributes of A Great Community

Every community has attributes that define- and shape- its culture. And that culture creates its reputation.  We all know it, experience it and respond to it. As a kid growing up in New York, I didn’t even have to go to the communities to find out what the culture was. When you heard of Bedford

Read More »

Turn Your Pain Into Your Greatest Advantage

Your pain is your unique advantage.  Now, if you had told me that when I was a teenager after my first girlfriend dumped me, I would have told you to get lost. But what I realize, more than 35 years later, is that moment would give me a unique advantage. I look back and think

Read More »

Build It Before You Need It

Build it before you need it.  Drill the well before you’re thirsty.  Plant well before you harvest.  We know these things. The problem is, it takes pain to make the change happen.  I remember the day I knew things needed to change. But I was in too much literal pain to do anything about it. 

Read More »

What Do I Do About Trolls on Social Media?

Membership Mailbag   Here’s a question I received for our Membership Mailbag section. I knew that I would need to answer this one here. So here you go! ****************** Vincent, I have a troll! There is a guy that comments on many posts of mine with his negativity. Sometimes I engage him and I’ve thought about

Read More »

Subscribe to the Total Life Freedom newsletter and get motivation delivered every week!